1. Develop a High-Value Content Strategy
Identify your niche and provide value consistently. This means quality visuals, clear messaging, and a predictable style that users recognize instantly.
Tip: Reels are your highest-leverage content. Dedicate 70% of your effort to short-form video content that solves a problem or entertains quickly.
2. Master the Hashtag Ecosystem
Don't use the same 30 hashtags every time. Group your hashtags by volume (small, medium, large) and rotate them. Use relevant niche-specific tags to reach the right audience.
- **Small Hashtags (under 10k posts):** Great for specific niche audiences.
- **Medium Hashtags (10k - 100k posts):** Good for reaching a slightly broader, engaged audience.
- **Large Hashtags (over 100k posts):** Use sparingly, mainly for discoverability.
3. Prioritize Authentic Engagement
The algorithm rewards genuine interaction. Dedicate time to responding to all comments, and proactively engaging with the accounts of your followers and potential followers (Liking, commenting meaningfully, and sharing posts).