The YouTube Partner Program (YPP) continues to evolve. While specifics change over time, success rests on consistent value and policy compliance.

Eligibility Overview

Focus on public watch hours, valid subscribers, and policy-safe content. Avoid reused or recycled footage without transformation.

Shorts vs Long-Form

Shorts can accelerate discovery; long-form drives stable RPM. Use both: Shorts to attract new viewers, long-form to monetize depth.

Ad-Friendly Content

Avoid excessive profanity, shocking visuals, and misleading claims. Disclose sponsorships and follow local advertising laws.

Boosting RPM

• Target evergreen, high-intent topics.
• Create tutorials and product comparisons.
• Improve retention to access mid-rolls naturally.

Diversify Revenue

Affiliate links, digital products, and memberships reduce dependence on ads. Offer value first, sell second.